The Leaping Brain platform gets localized for Spanish, English and French
People rarely order DVDs or Blu Ray discs cross-border. The wait is usually weeks, and shipping plus duties costs can double or triple the price. Three years ago, 30% of sales through our platform were to customers outside the USA. Of course, ordering a digital download that crosses the ocean in minutes makes far more sense than ordering a disc. Many of our clients have seen international sales increase by a factor of 10 or more when offering digital fulfillment.
Another advantage is that video downloads play perfectly even if someone’s internet connection is too slow or flaky to play a video stream, which is common.
Media sales in countries like Brazil, India, Russia, China and many other southeastern Asian countries are growing faster than the U.S. or Europe, and today, 57% of sales through our platform are to countries other than the USA– almost double the percentage in just three years!
As we’ve seen this trend accelerate, we have been working to localize the entire platform, both web and desktop, and plan to launch the localized version in the next few weeks.
To start out, there will only be two languages: English and Spanish, accessible by a menu. When you switch to Spanish, all the platform text will be in Spanish, from the shop to alert messages, thank you pages, the CloudPlayer, customer receipts and so on. So initially, all this means is that non-English-speaking people will have a more comfortable shopping and media viewing experience. We will be adding other languages gradually, and since all the hard work is done, if you’d like to help us localize in your language, contact us and we’ll work something out!
Of course, products will be unaffected, including product titles and descriptions, which will remain as they were written. But we offer full subtitle functionality, meaning that, for example, if you were to subtitle some or all of your products in Spanish, you could now offer them to a Spanish speaker that knows no English at all.
We’re working hard to expand your potential audience, and this is an important step.