MOD Machine and iTunes are vastly different in most ways. But they are similar, in that they are both downloadable software programs that allow you to browse, purchase, download and enjoy content.
iTunes revolutionized recorded music distribution, as MOD Machine is revolutionizing video distribution, but in different ways. iTunes is an aggregator, where MOD Machine is a distributed, white-label solution.
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Your MOD Machine has your brand. Your colors, your identity, your logo. Your customers never leave your brand environment, from your website through browsing, purchase, downloading and enjoying content.
iTunes only comes in one color: Apple’s, and the only place to download iTunes is from Apple’s website. Once you give up your brand, you’re just a commodity.
With MOD Machine, your customers are yours. You are constantly building your customer list to market to in the future. With MOD Machine’s auto-updating capability, you can continue to add features and engage your customers, even if they never return to your website.
Putting your content in iTunes and other aggregators takes away your connection to your customers. Once you send your customers to Apple, they’re not yours anymore. They’re Apple’s, and the iTunes Genius feature is only too happy to market your competitors products to them. Sending your customers straight to your competitors doesn’t sound like a smart long term business strategy.
Most major brands are missing out on a huge opportunity in the Digital Age– the opportunity to once again control their own distribution.
95% of iTunes sales comes from 5% of the products. If people are buying your content through iTunes, it’s not because you’re in iTunes. It’s because they are already fans of your brand.
As you and we work together to find high traffic websites who have visitors interested in buying your content, your distribution network will grow ever larger.
iTunes is an isolated content silo, and cannot syndicate content to a distributed network of catalogs.
Every product delivered by MOD Machine is a powerful, full-blown software program. Any kind of engaging interactivity you can imagine, we can deliver. The features and user experience are under your control.
iTunes is based on a primitive, obsolete paradigm, only capable of delivering media files, with no customized surrounding features, additional media, or interactivity possible.
MOD Machine’s BrainPlayer can play perfect fullscreen HD on an older, slower computer that cannot play movies downloaded from iTunes.
Movies downloaded from iTunes need Quicktime and a fast processor to play smoothly.