Thinking about offering streaming video in a browser for sale, subscription, or rent?
We here at the labs are digital video wizards. We pioneered streaming video in the early 1990′s, and have trained tens of thousands of professionals how to encode and deliver streaming video. In other words, we wrote the book on streaming, and we can create any kind of video delivery system we want.
So, some people might ask, “Why is MOD Machine a download, not a streaming system?” Well, there are several answers:
Overall, if our strategy was streaming, we would charge a lot more money up front, because people consistently will not pay for web video, so we really couldn’t depend on any reasonable amount of sales on an ongoing basis.
(Having said that, we do offer streaming in some situations, but only in our software environment, and only when customers also have the option to download, since many users cannot stream video reliably.)
Here are some more reasons:
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Products can be viewed anywhere, anytime.Once purchased and downloaded, your customers can enjoy your products anywhere, anytime. If you own something, don’t you think you should have the right to view it on an ocean cruise, on an airplane, or in a mountain cabin as you would with a DVD you bought? |
Sorry, you can’t watch what you paid for.Streaming video requires a consistent, reliable, high speed connection to the internet, limiting customer viewing choices substantially. 26% of broadband customers cannot watch streaming video. Inconveniencing customers is a really great way to lose them. |
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Rock solid reliability.MOD Machine runs completely independently of browsers and so is a rock solid, robust, reliable platform, totally unaffected by any changes in browsers or standards. That’s why we run 99% problem-free. |
Oops, something broke. Again.A streaming video solution that runs in a browser is highly fragile. A new version of FireFox or Chrome could come out and break everything. As HTML5 comes of age, everything will change. Get ready for continuous expense and stress. |
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Obsolescence-proof.MOD Machine is not tied to any particular standard, so our platform can easily adapt to any future change in video formats or network connectivity, and hence can never become obsolete, unlike a web-based option. |
Uh oh, your format just went obsolete.Did your competition launch a Flash streaming site? Uh oh. 100 million iPad and iPhone owners won’t be able to watch. How about Silverlight? Uh oh, Microsoft is discontinuing it. In the Digital Age, there’s no reason to lock your content into a dead-end format or system that is sure to go obsolete in a few years… or months. |
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Consistently high quality video.MOD Machine offers stunning-quality HD and SD to anyone with an internet connection. Slow connections, intermittent connections, internet congestion, no problem. All customers get the same beautiful quality, leading to much higher satisfaction, perceived value and repeat sales. |
Mediocre quality.Streaming video servers switch to a low quality stream when an internet connection slows from internet congestion, other household members downloading, or prime time cable modem useage in the neighborhood. As the internet slows, streaming video turns into a pixelated, blocky, poor quality mess, driving the perceived value of your products ever downward. Do you really want your content looking like a bad YouTube video? |
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Designed for syndication.The MOD Machine platform was designed from the ground up to allow publishers to build a global syndication network of distributors. |
No syndication.Streaming systems offer no means of offering your products through a network of syndicated affiliates. This means you’re an island, left out in the cold, compared to publishers who chose a syndicated system. |
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You imagine it, we can deliver it.MOD Machine can deliver much more than simply a “strip of film”. Since each title we deliver is a software program, we can deliver DVD style menus, interactive programming, graphics, printed materials, and a fully engaging experience featuring any kind of interactivity imaginable. |
Why put your content in a dead end system?Most streaming video systems are inherently primitive, mimicking obsolete paradigms of the 20th century. Why invest in a fundamentally dead-end system, with no way to deliver whatever advanced, engaging interactivity you might want in the future? |
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Proven to deliver value.MOD Machine is the holy grail of video content sales – an environment that creates real value for downloaded products. Customers regularly check out with hundreds of dollars of products in their cart, then buy more in the coming days and weeks. |
Streaming video has almost zero value.Content producers from large to small have tried to charge for streaming video and failed. At first glance, it seems Netflix is an exception, but unless you can offer unlimited viewing of 18,000 famous movies for $9 per month your results will probably not coincide. Hulu can’t even charge $9/month. Ironically, the technology Netflix uses for delivery in a browser is now obsolete! |
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Demo Movie
Here is a movie we made for one of our clients, Hudson Digital On Demand, to show the features of their MOD Machine catalog and products.Testimonials
Just want to say thank you for making an application that is so very easy to download and manipulate.
Kate Sullivan
Homespun Instant Access Customer






