Of course not. That would be ridiculous. Yet many video content publishers seem content with the pennies trickling in through streaming income, shaking their heads and writing off the dismal revenues to the plight of the “Digital Age”. Ah, if they only knew.
We here at Leaping Brain Labs are the world’s foremost digital video wizards. We pioneered streaming video in the 1990′s, and have trained tens of thousands of professionals how to encode and deliver streaming video. In other words, we can create any kind of video delivery system we want.
So, some people might ask, “Why is MOD Machine based on download, not a streaming system?” The biggest reason is that we’re all about sales, and anyone paying attention knows that no one would pay for an electronic book if it didn’t download into their Kindle, Nook or iPad, and no one would pay for a song or album if it didn’t download to their computer. So why anyone would think people would line up to pay for streaming video is beyond us. Streaming has been a failure for video content providers (though some companies have made a bundle on publisher’s naiveté).
Having said that, we do offer streaming in some situations, but only in our software environment, and only when customers also have the option to download, since many users cannot stream video reliably.
Here are some more reasons:
Products can be viewed anywhere, anytime.Your MOD Machine has your brand. Your colors, your identity, your logo. Your customers never leave your brand environment, from your website through browsing, purchase, downloading and enjoying content.
Sorry, you can’t watch what you paid for.iTunes only comes in one color: Apple’s, and the only place to download iTunes is from Apple’s website. Once you give up your brand, you’re just a commodity.
Rock solid reliability.With MOD Machine, your customers are yours. You are constantly building your customer list to market to in the future. With MOD Machine’s auto-updating capability, you can continue to add features and engage your customers, even if they never return to your website.
Oops, something broke. Again.Putting your content in iTunes and other aggregators takes away your connection to your customers. Once you send your customers to Apple, they’re not yours anymore. They’re Apple’s, and the iTunes Genius feature is only too happy to market your competitors products to them. Sending your customers straight to your competitors doesn’t sound like a smart long term business strategy.
Obsolescence-proof.MOD Machine is not tied to any particular standard, so our platform can easily adapt to any future change in video formats or network connectivity, and hence can never become obsolete, unlike a web-based option.
Uh oh, your format just went obsolete.Did your competition launch a Flash streaming site? Uh oh. 100 million iPad and iPhone owners won’t be able to watch. How about Silverlight? Uh oh, Microsoft is discontinuing it. In the Digital Age, there’s no reason to lock your content into a dead-end format or system that is sure to go obsolete in a few years… or months.
Consistently high quality video.MOD Machine offers stunning-quality HD and SD to anyone with an internet connection. Slow connections, intermittent connections, internet congestion, no problem.
All customers get the same beautiful quality, leading to much higher satisfaction, perceived value and repeat sales.
Mediocre quality.Streaming video servers switch to a low quality stream when an internet connection slows from internet congestion, other household members downloading, or prime time cable modem useage in the neighborhood. As the internet slows, streaming video turns into a pixelated, blocky, poor quality mess, driving the perceived value of your products ever downward. Do you really want your content looking like a bad YouTube video?
Designed for syndication.The MOD Machine platform was designed from the ground up to allow publishers to build a global syndication network of distributors.
No syndication.Streaming systems offer no means of offering your products through a network of syndicated affiliates. This means you’re an island, left out in the cold, compared to publishers who chose a syndicated system.
You imagine it, we can deliver it.MOD Machine can deliver much more than simply a “strip of film”. Since each title we deliver is a software program, we can deliver DVD style menus, interactive programming, graphics, printed materials, and a fully engaging experience featuring any kind of interactivity imaginable.
Why put your content in a dead end system?Most streaming video systems are inherently primitive, mimicking obsolete paradigms of the 20th century. Why invest in a fundamentally dead-end system, with no way to deliver whatever advanced, engaging interactivity you might want in the future?
Proven to deliver value.MOD Machine is the holy grail of video content sales – an environment that creates real value for downloaded products. Customers regularly check out with hundreds of dollars of products in their cart, then buy more in the coming days and weeks.
Streaming video has almost zero value.Content producers from large to small have tried to charge for streaming video and failed. At first glance, it seems Netflix is an exception, but unless you can offer unlimited viewing of 18,000 famous movies for $9 per month your results will probably not coincide. Hulu can’t even charge $9/month. Ironically, the technology Netflix uses for delivery in a browser is now obsolete!